MTV have published their youth insights source (branded MTV Sticky). Previously this was a private blog, however MTV have now launched this as a website open to all.
MTV do a huge amount of research with the youth audience, and content ranges from an interesting film produced by a teenage boy about gangs in Birmingham (look under The Grime Musical - it makes uncomfrtable viewing) all the way through to reviewing brand comms from Nike, Nintendo etc.
I think it's a great property; MTV do a yearly international youth survey and they'll be publishing the results on here, as well as weekly updates - so I'll be checking back regularly.
Take a look, at: http://www.mtvsticky.com/
Tuesday, 15 September 2009
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