Tuesday, 15 September 2009

MTV Sticky - global youth trends tool

MTV have published their youth insights source (branded MTV Sticky). Previously this was a private blog, however MTV have now launched this as a website open to all.

MTV do a huge amount of research with the youth audience, and content ranges from an interesting film produced by a teenage boy about gangs in Birmingham (look under The Grime Musical - it makes uncomfrtable viewing) all the way through to reviewing brand comms from Nike, Nintendo etc.

I think it's a great property; MTV do a yearly international youth survey and they'll be publishing the results on here, as well as weekly updates - so I'll be checking back regularly.

Take a look, at: http://www.mtvsticky.com/

No comments:

Post a Comment