White Ribbon Day - 25 November

White Ribbon Day is the international day when men wear a white ribbon to show they don't tolerate or condone men's violence towards women.

It's an interesting angle to focus on males to wear the ribbon - as the traditional perpetrator group - this could have an effect on the perceptions of society; if men see other men taking a stand it could encourage the public re-think their attitudes and behaviours.

While the 25 November it is the official day that the United Nations has adopted for the International Elimination of Violence against Women, this is only really put into effect in Australia and New Zealand.

See the Australian website: http://www.whiteribbonday.org.au/

Its also interesting to note the brand partnerships at the bottom of this web page which give the campaign a sense of scale and significance; The Body Shop, The NRL, OptiMedia, Lion Nathan Breweries, Channel 7, Napolean Make Up, DHL, Text 100, Saatchi & Saatchi, Balance Interactive Clothing, New Idea Magazine.