Glocalisation

Glocalisation: a term put forward by a report that considers the role of community in relation to consumption. It suggests that as Britain becomes more globalised, the role of the local community is strengthened rather than weakened. This is reflected in consumption of local goods and could be to the advantage of independent outlets.

It’s interesting to see that as globalisation increases, people are reacting with a need for a sense of local community. This could hold relevance for the Community Payback initiative, and might suggest that people will react positively to the opportunity to have their say on how people should make amends for the crimes they have caused.

The full report is saved: S:\CLIENTS\Home Office\Blog

The need for a sense of community is also visible in the surge of popularity in online communities. The idea of the community used to mean knowing the names of your neighbours, relying on them if you needed a cup of sugar. Now people look for a sense of community in the same way, but through social networks online. “Communities” have morphed into interest groups rather than a geographical territory.