Met Police's new anti-knife crime campaign has launched with a YouTube viral. Based on the idea of choosing your own ending, like that series of kids books, the viral is seperated into 3 sections. In between each, you are asked to make a decision - each has 3 outcomes and you can select which ending you get.
Really interesting viral; thought provoking and has generated some press coverage already.
http://www.youtube.com/watch?v=JFVkzYDNJqo&NR=1
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