The Daily Mail (yes, I know... but they're actually speaking sense this time) have published an article examining the TV viewing habits of teenage girls. The results show that they are watching programmes with themes covering very adult issues - such as incest, sexual abuse and drug addiction.
This is nothing new, I bet most women remember reading magazines that were much too old for them when they were teenagers, but it does serve as a reminder that the media is often a reflective surface for real life... with regards to our Swarmer audience this is almost certainly true.
http://www.dailymail.co.uk/femail/article-1183891/Hooked-toxic-TV-Teen-viewing-diaries-reveal-alarming-diet-sex-greed-cruelty.html
Monday, 18 May 2009
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